Meet your modern finance partner
Hi, I’m Amanda Worth! My love for numbers started with a childhood fascination with piggy banks—a seemingly simple (and cute!) thing that sparked my interest in accounting and finance.
Those early days of making savings goals would lead me down a path to becoming an accounting professional with over a decade of experience working for publicly traded companies and startups in the retail and e-commerce industry.
Though this time in my career was exciting and fulfilling, my heart was with small businesses. I wanted to provide them with the same level of accounting expertise I had gained from working for large companies, but in a more approachable manner.
the human connection
From conversations with local business owners, like my hair stylist and the nearby scuba diving shop, came a clear message: they needed bookkeepers and accountants who blended modern financial expertise with a truly personal, client-first experience.
I built Friendly Figures Bookkeeping on the principle that small business owners deserve access to a bookkeeper and financial expert who delivers corporate-level accounting knowledge with a down to earth, human touch.